We recently named our partner program SPARK. We decided to give it a name as Vembu StoreGrid Service Provider Edition Partner Program was becoming quite a mouthful!
Why SPARK?
Of course, while we could have named it anything we wanted, it would be nice to have an acronym of sorts. We’ve placed our bets on Service Providers leading the way towards the boom in online backups amongst SMBs – what we call Service Provider Assisted Remote Backups ! But SPARB just didn’t sound right.
Here’s where Calvin & Hobbes come in. One of my strongest memories of the comic is the club they form – G.R.O.S.S.
G.R.O.S.S. is short for Get Rid Of Slimy girlS (Disclaimer: I am not and never will be a member of G.R.O.S.S.)
Coming back to S.P.A.R.B….taking Calvin’s example, we simply made Backups bacKups – and SPARK (Service Provider Assisted Remote bacKups) was born! Click here to know more about SPARK!
If you’ve read them before, you’ll probably agree that Calvin & Hobbes is one of those endearing comic strips that has the capacity to span generations- my sons regularly read it and right now, they love G.R.O.S.S. ; wait till they grow up – I anticipate a trend reversal!
The above post was written by Lakshmanan (Lux) Narayan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.
