Archive for the ‘Remote Backup’ Category

TLM (Thought Leadership Marketing) for IT Service Providers

Monday, March 1st, 2010

Thought LeaderWhat the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years.  Here is a definition of Thought Leadership from raintoday.com .

Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.

For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.

Also Gartner defines TLM as giving of information or advice for free or at nominal charge that a client will value so as to create awareness of the company’s product and stimulate demand for it in the market. Below are some of the key benefits of Thought Leadership Marketing.

1) TLM shortens the sales cycle
2) Change the pattern and terms of how people buy from you.
3) Diminish price resistance
4) Prospects experience your value before buying
5) Buyers invested in your service before purchasing
6) Growth in Social Media Placements
7) Assistance in SEO and SEM activities

TLM is one good piece of advice or information that can expressed via blogging, public speaking, writing articles and through various social media activities. According to Mark Peshoff, Senior director of Cisco, “Once Thought Leadership is established, the rest of the industry, the media, academia, government policy makers and the broader business community turn to that company for ideas and insights into where things are going”.  There are various programs employed for implementing TLM. However Gartner Analysts say that the company’s brand and positioning must form the basis for the development of TLM strategy.

Below are the Five Keys to successful TLM as per marketingsavant.com in the IT Service Provider Industry.

1) Be Generous with your knowledge – Share information beyond marketing
2) Be consistent in delivering information – Calendar your activities – daily, weekly etc.
3) Always deliver value to your clients – Listen, think, revise and teach
4) Take your strong positions in the market
5) Track your results in Months & Years.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

On Vembu & VC Investment

Friday, February 19th, 2010

I keep getting emails from VC firms at regular intervals. I have had initial phone calls with many of them. But invariably there is no progress as we just do not act on raising money on our own because I fundamentally cannot get myself to pitch my business to a VC just to raise money. The reason is that I am uncomfortable doing a business plan on how I will scale the company.  Because until we try something out we will never know whether it is going to work or not. It is always continuous experiments you run and figure out ways to grow and scale. I am kind of tired trying to be polite and diplomatic with VCs, i.e. responding to their emails and taking their first call and then not taking any initiative in raising money. Couple of days ago when someone was persistent about having a call after I turned down a request for a call, I sent the following response. I want to post that response publicly and I am going to point all VCs who contact me to this post from now on.

“I don’t want to sound arrogant. It is not lack of time. I am pretty jobless trying to figure out ways to scale our company trying various new things. The problem is the serious lack of interest in pitching my company to investors. I have spoken to so many VCs on the phone. It’s always the same. I refuse to do a business plan projecting how we can scale. It is like an experiment we are running and it is against my personal nature to pitch my plans to investors – just to raise money – as something that will work without fail. VCs don’t understand my perspective and I can’t blame them as they have to justify their investments to their LPs. I cannot change my nature and personality just to raise money.  If anyone is interested in my company I prefer a one on one meeting. But I insist that I will not give a business plan nor I will pitch my company to raise money. The investment has to come because they instinctively trust me and have a somewhat religious belief that I will at least give their money back if not grow it by 10 times. That is the understanding with which our angel investors have invested in us, by the way. One of them is a VC and he thinks personally he has no problem with my style but as a VC he cannot convince his other partners. My yard stick for success is different from the pure professional investors.”

The above post was written by Sekar Vembu of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Microsoft features Vembu as ‘Startup of the Day’ in Microsoft Startup Zone

Wednesday, February 17th, 2010

Microsoft - Startup of the DayMore excitement rolls in as Microsoft BizSpark featured ‘Vembu’ as their ‘Startup of the Day’ on its website today.  As you might recall from my previous blog that Microsoft handpicked Vembu Technologies as one of the most promising 45 startup firms around 10 countries for the new ‘BizSpark One’ program and Vembu is the first and only firm from India to be selected for that Program.

As part of being the “Startup Of the Day” our CEO, Sekar Vembu was interviewed by the Microsoft BizSpark team. Here is a quote from the interview:

“It certainly feels good to be selected. Microsoft is especially relevant considering that over 90% of our deployments are on Windows Operating Systems. Additionally, our software, StoreGrid, is used to backup a lot of data created with Microsoft applications like Outlook, SQL Server & Exchange Server.”

Click here to read the full interview.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

Moving on…

Wednesday, February 17th, 2010

In response to our competitor’s willingness to stop the blog war, we want to reiterate that as a company we do not like to indulge in blog wars or any unwarranted mudslinging. We were just provoked by RBS’s constant focus in attacking our product and company without full understanding of what we are. We apologize if we hurt anyone personally in this avoidable blog war.

As a company we are down to earth to the point that we even feel uncomfortable beating our own drums leave alone indulge in mudslinging or attacking a competition with creating FUD about them. We feel that the best judge of a product/solution or a business itself is the customer in a competitive marketplace. And we will simply continue to relentlessly focus on proving ourselves by delivering a world class product accompanied by a world class service.

The above post was written by Sathish Subramaniam, Director of Engineering, Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

On Paternity Claims and Sundry Other Rants…

Saturday, February 13th, 2010

I ran into an especially long-winded post in a competitor’s blog – it is very confused even by the standards of someone who claims paternity for the ‘online backup industry’.   Initially, I thought it was just the phrase ‘online-backup’, but later it transpired that it was the whole industry for which parentage was being claimed.   Much the same thing happened with me when one day in 1993, I asked my friend near the refrigerator, ‘(We) Got Milk?’ and thereby INVENTED the phrase ‘Got Milk?’.  AND pasteurization.  AND the whole dairy industry.  Giggle.

I wouldn’t have written this post hadn’t it been certified as ‘good entertainment’ and a ‘GREAT sport!’ by the CEO of Remote-Backup.

Firstly, I thank Rob for his admission about the goof-ups he has made in his claims on our product in his website (yes – you read it right. Stuff written about STOREGRID on RBS website; I too didn’t believe it when I heard! Note: this is not their forum I am talking about here).  But surely sir, it beats me why there should be pages and pages of RBS’s ill-conceived notions and baseless opinions on Vembu StoreGrid on your website.

Admitting two of the baseless comments that are hosted on your site is commendable, but it still leaves a lot to be desired.

Wait, the post gets better.  He goes on to claim that he studied Buddhist and Hindu philosophy (!).  Too bad I don’t know what these are, because it could have prepared me for what came on next.  What then followed was an absolutely hilarious exposition of his philosophy using an analogy of climbing mountains, snow, gravity and few other sundries.   But I was left truly impressed with the vivid analogy actually.  Honest.

(Note to self:  Re-read the analogy for tips when packing for next trekking trip).

Somewhere in the depths of these mysterious oriental philosophies that Rob has mastered, perhaps lie the reasons for keeping a closed forum for RBS partners.  I am not going to unearth any meaning out of the following quote – except maybe note that it sounds suspiciously like a convenient excuse for keeping adverse partner comments ‘private and privileged’ or maybe that the forum is way too dull to be admitted publicly.

“Vembu’s forum is used for technical support, including support of evaluation customers and those who are not Service Providers. Mine is not. Vembu relies on help from their few service providers to offer support. I do not. My forum is specifically intended for my own Service Providers to swap ideas and resources about marketing, business practices, pricing, and yes, some technical issues. But it is not used for technical support, and the conversations therein are private and privileged among RBS Service Providers only, and not the general public. Therefore, my Service Provider’s Forum should be private. “

One can only conclude that all the aforesaid philosophies in the repertoire of the esteemed author didn’t include any injunctions on ‘Free Speech’.   So much for claims of being the only American firm in an imagined competitive array – or perhaps there is an exception for those with paternity claims on the whole thing lock, stock and barrel.

It’s not geography, but the spirit with which one works that matters.

On the contrary, the Vembu StoreGrid forum is home to lively discussions on all topics listed above and not just technical issues (and since the forum is open, one can actually verify this!).  But yes, we haven’t had a thread on philosophy yet though. Nor one on trekking uphill in the snow…

As for our technical support, the Vembu technical support team works 24×7 for both our partners and prospective (evaluating) partners.   Our technical support includes  support through email, phone, instant messenger and remote sessions.  We have never informed our evaluating service provider partners that technical support is only through forums.  StoreGrid users will vouch for the fact that on occasion, even premium support options like telephone/remote sessions have been offered to partners and evaluating partners alike for their convenience.

I was especially struck by this gem of reasoning and the judgment passed on our technical support.

“Vembu relies on help from their few service providers to offer support.”

Merely the fact that there are technical posts in our forum doesn’t mean that we rely on partners to resolve technical queries.  What matters is that most of our partners think otherwise.  We in fact enjoy the healthy debate and learning opportunities created by these forum threads.  I pray that similar galloping sallies of mental reasoning such as the above haven’t creeped into to the inner workings of the RBS software.

“My customers like it that way, and actually pay to have access to it (the forum).”

Tee Hee.  Here’s where I started seriously thinking if he had been just pulling the readers’ legs all along.

What prompted me to write this post after a good deal of deliberation is this fact – I have reason to believe somebody from RBS personally plagued our technical support and partner relations teams today.  For one, our technical support faced an unusual query on our internal processes on a support ticket coming from one rob@remote-XXXXXX.com.  Next, one of my colleagues in the partner relations team received a call with inquisitive queries on our internal process from someone who towards the end of the call claimed to be the ‘President of Remote-Backup Systems’.   I fail to see how this qualifies as ‘great entertainment’ or even a good sport.

P.S. We value legal copyrights and have used only paid images in all of our marketing collateral including our blogs.   Another example of jumping the gun in concluding something adverse on Vembu.

P.S.2 Let us focus on the product and servicing our partners and let the market decide who deserves to be in business.

The above post was written by Gokul Sriram of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.