Archive for the ‘General’ Category

How do you want to name your backup service? – Ask Google

Tuesday, March 9th, 2010

Are you offering an Online Backup Service? Then you must have come across a plethora of naming conventions for marketing your backup service. Some people call them Online Backup and some call them Remote Backup, Offsite Backup, Data Backup, Internet Backup, blah blah backup…. Wait! What difference does a naming convention is  going to make to your backup service offering? The answer is simple. Ask Google.

As a Service Provider it becomes necessary to understand the terms that your customer uses and effectively communicate back and Market using the same ‘terms’.  ‘Google Insights’ has the innate ability to analyze the search patterns on a Geographic scale over a period of time and precisely report back with the ‘Search Terms’ that people tend to use. The Graph below shows the usage of frequently used ‘Backup Terms’ and its interest level over a period of time.

As you can see from the Graph, number of people searching for ‘Online Backup’ has grown tremendously since 2004 and number of people using the term ‘Remote Backup’ and ‘Data Backup’ came down gradually.  It’s not over! This does not mean that everyone has to go with the term ‘Online Backup’ for marketing their service. This report just means that the global search volume for the term ‘Online Backup’ increased since 2004. However, if you are confining this result to a city or country, you will be surprised to see ‘different results’.

Google Insights

The above report says that people from New Zealand, South Africa, United Kingdom, Hong Kong etc prefer using the term ‘Data Backup’ rather than ‘Online Backup’ and people from UK are more comfortable with the term ‘Remote Backup’ than ‘Online Backup’.

Likewise, the way people name a service differs from region to region and with the help of Google Insights you can understand the search behavior of your customers and tune your website accordingly to attract more customers using Organic Search Results.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

TLM (Thought Leadership Marketing) for IT Service Providers

Monday, March 1st, 2010

Thought LeaderWhat the heck is this TLM? ‘Thought Leadership Marketing’ is a term that came on its own in the past few years.  Here is a definition of Thought Leadership from raintoday.com .

Thought Leadership centers on earning trust and credibility. Thought leaders are noticed by offering something different – information, insights and ideas, for instance.

For IT service Providers who are wondering what this TLM can do for them, here is the answer. According to the recent press release by Gartner , Thought Leadership Marketing can be a powerful tool for IT service Providers.

Also Gartner defines TLM as giving of information or advice for free or at nominal charge that a client will value so as to create awareness of the company’s product and stimulate demand for it in the market. Below are some of the key benefits of Thought Leadership Marketing.

1) TLM shortens the sales cycle
2) Change the pattern and terms of how people buy from you.
3) Diminish price resistance
4) Prospects experience your value before buying
5) Buyers invested in your service before purchasing
6) Growth in Social Media Placements
7) Assistance in SEO and SEM activities

TLM is one good piece of advice or information that can expressed via blogging, public speaking, writing articles and through various social media activities. According to Mark Peshoff, Senior director of Cisco, “Once Thought Leadership is established, the rest of the industry, the media, academia, government policy makers and the broader business community turn to that company for ideas and insights into where things are going”.  There are various programs employed for implementing TLM. However Gartner Analysts say that the company’s brand and positioning must form the basis for the development of TLM strategy.

Below are the Five Keys to successful TLM as per marketingsavant.com in the IT Service Provider Industry.

1) Be Generous with your knowledge – Share information beyond marketing
2) Be consistent in delivering information – Calendar your activities – daily, weekly etc.
3) Always deliver value to your clients – Listen, think, revise and teach
4) Take your strong positions in the market
5) Track your results in Months & Years.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

On Vembu & VC Investment

Friday, February 19th, 2010

I keep getting emails from VC firms at regular intervals. I have had initial phone calls with many of them. But invariably there is no progress as we just do not act on raising money on our own because I fundamentally cannot get myself to pitch my business to a VC just to raise money. The reason is that I am uncomfortable doing a business plan on how I will scale the company.  Because until we try something out we will never know whether it is going to work or not. It is always continuous experiments you run and figure out ways to grow and scale. I am kind of tired trying to be polite and diplomatic with VCs, i.e. responding to their emails and taking their first call and then not taking any initiative in raising money. Couple of days ago when someone was persistent about having a call after I turned down a request for a call, I sent the following response. I want to post that response publicly and I am going to point all VCs who contact me to this post from now on.

“I don’t want to sound arrogant. It is not lack of time. I am pretty jobless trying to figure out ways to scale our company trying various new things. The problem is the serious lack of interest in pitching my company to investors. I have spoken to so many VCs on the phone. It’s always the same. I refuse to do a business plan projecting how we can scale. It is like an experiment we are running and it is against my personal nature to pitch my plans to investors – just to raise money – as something that will work without fail. VCs don’t understand my perspective and I can’t blame them as they have to justify their investments to their LPs. I cannot change my nature and personality just to raise money.  If anyone is interested in my company I prefer a one on one meeting. But I insist that I will not give a business plan nor I will pitch my company to raise money. The investment has to come because they instinctively trust me and have a somewhat religious belief that I will at least give their money back if not grow it by 10 times. That is the understanding with which our angel investors have invested in us, by the way. One of them is a VC and he thinks personally he has no problem with my style but as a VC he cannot convince his other partners. My yard stick for success is different from the pure professional investors.”

The above post was written by Sekar Vembu of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Microsoft features Vembu as ‘Startup of the Day’ in Microsoft Startup Zone

Wednesday, February 17th, 2010

Microsoft - Startup of the DayMore excitement rolls in as Microsoft BizSpark featured ‘Vembu’ as their ‘Startup of the Day’ on its website today.  As you might recall from my previous blog that Microsoft handpicked Vembu Technologies as one of the most promising 45 startup firms around 10 countries for the new ‘BizSpark One’ program and Vembu is the first and only firm from India to be selected for that Program.

As part of being the “Startup Of the Day” our CEO, Sekar Vembu was interviewed by the Microsoft BizSpark team. Here is a quote from the interview:

“It certainly feels good to be selected. Microsoft is especially relevant considering that over 90% of our deployments are on Windows Operating Systems. Additionally, our software, StoreGrid, is used to backup a lot of data created with Microsoft applications like Outlook, SQL Server & Exchange Server.”

Click here to read the full interview.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

Moving on…

Wednesday, February 17th, 2010

In response to our competitor’s willingness to stop the blog war, we want to reiterate that as a company we do not like to indulge in blog wars or any unwarranted mudslinging. We were just provoked by RBS’s constant focus in attacking our product and company without full understanding of what we are. We apologize if we hurt anyone personally in this avoidable blog war.

As a company we are down to earth to the point that we even feel uncomfortable beating our own drums leave alone indulge in mudslinging or attacking a competition with creating FUD about them. We feel that the best judge of a product/solution or a business itself is the customer in a competitive marketplace. And we will simply continue to relentlessly focus on proving ourselves by delivering a world class product accompanied by a world class service.

The above post was written by Sathish Subramaniam, Director of Engineering, Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.