The Cloud: Substance wins over Form

February 3rd, 2010

The Cloud has garnered quite a bit of media storm since its advent with big names like Amazon, Google, Microsoft and Sun throwing in their hats in the ring.   Not to mention the controversy kicked up by McKinsey’s uncharitable comments on the Cloud.

We have always believed that the Cloud would be a valuable addition to an MSP’s arsenal – and we went about supporting Amazon Cloud services precisely because of that.  This enabled our partners to either operate their entire backup service out of Amazon’s EC2/S3 services or simply leverage S3 storage service for the offsite replication.  And we are sure glad we were able to see the business value this brought to MSPs early on and be among the first to adopt this crucial step in the backup/storage industry.

The concepts of substance and form always been closely examined since historical times.    Steve DuPlessie (of ESG fame) gave a unique twist to this age-old ‘form vs. substance’ conundrum with this incisive post on the Cloud here -

Surely, the Cloud is a very convenient ‘construct’ – so much so that it took a lot of time for the industry and analysts to even pin down a definition for the Cloud!   Steve makes two significant points in this post – one, that ‘being’ a Cloud is a sure way to failing in the long run (after a great round A valuation, of course :-) ) and two, that ‘using’ the Cloud for viable solutions will be better off than those masquerading AS the Cloud.

The Cloud ‘form’ became very important for all those who sought to ride the media wave when the Cloud started getting a whole lot of media attention last year.  I noticed several BU/DR firms started sporting the term ‘Cloud Backups’.  This was funny since none of them had even the basic characteristics of cloud computing (like scalablilty (on the scale of the Amazon Cloud),  true pay-for-what-you-use model, etc.) – features which can only come through actual seamless integration of a backup solution with a Cloud service provider.

I believe that the ’substance’ of the Cloud is what counts for a service provider – the solution to her client’s problem that makes business sense for her to provide.  Not all the ‘form’ – backup players sporting websites with ‘Cloud’ strewn all over – the proverbial new bottle for their old wine.

Vembu StoreGrid has provided a perfect platform for MSPs to USE the Cloud where it makes perfect business sense.  Case in point, offsite replication from StoreGrid to Amazon’s dependable S3 storage service costs less than 50cents/GB/month*.  Before this, MSPs were used to spending ridiculous amounts to get offsite storage services of questionable security with no scalability or pay-for-use model.

We still see a lot of backup players going gung-ho about Cloud related terms for their backup solutions – Public Clouds (as opposed to what?), Hybrid Clouds (an umbrella term meant to cover all they wished were a Cloud, but wasn’t)…. and so on.

I see that when the dust settles on the Cloud phenomenon, MSPs will be quick to see what is getting passed of as ‘Cloud Backups’ to them.  I think the day when the skies will clear is not far off and all undeserved ‘Cloud Backup’ terms in several websites will be off in a jiffy!

* – As of  1st Feb 2010.  Please check the latest AWS pricing here.

The above post was written by Gokul Sriram of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

Does a hosting company deserve ‘The most popular online backup company’ award?

February 2nd, 2010

Most Popular Online Backup CompanyCan an Apple be awarded in the ‘Best Orange’ Category? If yes, then that’s what is happening in the online backup industry. With the advent of Online Marketing and Search Engines, people start to plug in their service into categories that don’t fit their core business just for gaining Online Reputation. One such classic example for this situation is the awards announced by the Online Backup Directory for the Jan 2010’s ‘Most Popular Online Backup Company’ category.  The results for this award can be viewed at http://www.onlinebackupdir.com/news/ShowItem.aspx?ID=28499.

Now, if you go through the list of companies that received this award, the first and second place for this award was given to RackSpace and SuperbHosting respectively. RackSpace and SuperbHosting are Web & Managed Hosting companies and I am not sure how these companies got through to the ‘5 Most Popular Online Backup Companies’ list.  Now this is a clear indication that people who worked out this award don’t seem to understand the difference between Hosting and Online Backup Service.  These kinds of awards only mislead the readers with wrong information.

If you would like to know more information on how these companies were selected in the 5 most popular online backup companies, here it is, in their own words, “Our most popular list is decided by the number of votes a company receives and the amount of times their profile page has been viewed each month. This ensures that every month we provide an up to date list of the leading hosting companies.”  Just for the sake of gaining online reputation, companies start to sell these ‘wrong category awards’.

Also there was an online backup interview conducted by OnlineBackupDir with RackSpace and guess what, there was not even a single question on ‘Online Backup’.  Check out the interview at http://www.onlinebackupdir.com/search/profile.aspx?spid=170 . This is simply childish and hope that ‘Online Backup Directory will correct its categories and award selection process at least in their future announcements.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

Can Cloud Storage Replace Backup?

January 27th, 2010

Cloud StorageCloud storage vendors got a new marketing message, “data on the cloud doesn’t require backup since we replicate the data to at least two different zones or locations”.  There is always this assumption amongst some Storage industry folks that ‘Storage is the new backup’.  If they say that “data is being backed” up just because the data is in the cloud which replicates it to multiple locations then they do not understand the difference between raw storage and backups.

According to a recent blog by W Curtis Preston “Good backup is much more than mere data protection: Backup must manage data, not just protect it. No basic storage technology will eliminate a real backup solution.” Yes, ‘Backup is Backup’ and Cloud Storage is all about offering raw storage blended with replication for better reliability.

Replication is a great idea since it offers redundancy for the storage and can reduce the risk of losing data. But it is not a life time data protection and management strategy. It would be very much relevant to recall my previous blog on Raw Storage Vs Backup that “Data Backup is lot more than raw storage as there is a backup application which intelligently processes the data and ensures data protection with the help of features like versioning, file retention, customized restore process etc. On top of that a backup application offers a completely automated process with protection for millions of files with sophisticated monitoring, reporting and management features to identify problems if any and troubleshoot quickly”.

Cloud Storage solutions are another form of reliable and scalable storage that can be used by advanced backup solutions and cloud storage alone, whatever the reliability offered is, by itself cannot be a complete backup strategy for businesses. If anyone thinks backups are expensive and cloud storage is the cheapest way to backup, remember that cloud storage is not about data management and protection (backups), but it is only another convenient option for storage. That should explain the reason raw storage offered by cloud storage vendors look much cheaper than a complete backup storage offered by online backup service providers.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

Save your data for life-time

January 26th, 2010

Save data for life-time.Storing digital data is the prime objective of any data center;  the question is for how long the data is going to be stored. Almost all of us are storing our digital data on an offsite data center by the means of emails, photos, videos etc. I always had this thought in my mind that for how long would our personal data be stored and preserved. Say, if after some 150 or 200 years our great (great) grand children want to access the information, do they have the option to do that? This is not a problem for just an individual, but it is also of importance for the data that belong to Government agencies and Big Institutions.

According to Strategic Research Findings , as of 2004, only a few Government agencies have set some storage specific requirements like “If data is stored on disk, it has to be migrated to a new disk drives every 3 years and if the data is stored on tape, it has to be migrated every 5 years etc.”. Now this kind of data management practice leaves us with two huge and urgent gaps that require attention.  First, the current practice cannot preserve data reliably for the long term. Second, the explosion of the amount of information and data being kept long term make the cost and complexity of keeping digital information prohibitively high leave alone the cost involved in periodic migration.

Let’s analyze the above problem with simple example.  Let’s say if a data center has 1.0 Peta byte of data today that it needs to store for 100 years.  After 3 years it will have 1.50 PB of data assuming even a modest 10% annual growth rate. In the third year, for reliable and long term storage, it needs to migrate all of year one’s data to a new disk storage system. According to a press release by incipient , the average cost of migrating 1 Terabyte of data is about $5000. And a datacenter with 1 PB of storage under management spends $1.25 Million annually on data migration operations, assuming about 25% of data is migrated to new storage every year. And on top of that most of these data migrations are incredibly time consuming.

Now if we add parallel demands of migration , in a few years time, we would run out of time and money. Unless the datacenter is properly funded and equipped with sufficient workforce, this migration process for preserving data for 100s of years can’t be sustained. Organizations who understand this problem are now working on the so called Information Life Cycle Management which involves following the best practices required for storing and managing data for life time.

Thousand years ago, people used Stylus and Papyrus for storing information which had its own disadvantages and because of that we were unable to retrieve all that information today. We just hope that the same problem does not happen after thousand years from now.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.

“G-Drive is here”; “G-Drive is on the way”.

January 22nd, 2010

Rumors are all around for the much hyped ‘G – Drive’.  Initially people said G-Drive will become a part of Gmail and will help the users to store emails, documents and pictures etc. Now it all turns to ‘Google Docs’ as the Google Docs Product Manager Vijay Bangaru announced the storage options.

Image Courtesy : flickr.com

Google G-Drive

Google Docs now offers 1 GB of free storage and users can purchase more for $0.25/GB. Being in the backup business, we do come across questions on how Google offers raw storage at such a low price point and the same kind of price point is not being offered for online data backup. The reason is that there is a significant difference between raw storage and data backup. What Google charges ($0.25 / GB) is just for the raw storage and there is no intelligence to the storage. Data Backup is lot more than raw storage as there is a backup application which intelligently processes the data and ensures data protection with the help of features like versioning, file retention, customized restore process etc. On top of that a backup application offers a completely automated process with protection for millions of files with sophisticated motoring, reporting and management features to identify problems if any and troubleshoot quickly. So it is actually an apple to orange comparison when you compare Data Protection and Raw Storage.

An analogy to the above situation is a SaaS based CRM service. Ultimately even for the CRM service it is about storing data. But CRM services are never priced based on the raw storage as the value is in the intelligence of the CRM application.

Many say G-Drive, the mother of all storage, will be released soon and will result in the end of all online backup companies. But as I said earlier, data backup differs significantly from raw storage. For online data protection applications raw storage is just one component of the whole solution and the significant value lies in the intelligence, convenience, the ease of use and automation it offers in backing up large number of files along with the monitoring, reporting and management features it offers to identify issues and troubleshoot quickly. Hence we feel that G-Drive will simply be one other storage option for a full data backup service rather than being something that will obsolete the online data backup industry.

The above post was written by Lenin Srinivasan of Vembu Technologies. Vembu Technologies is a backup software vendor whose product, StoreGrid, powers the online backup services of a large number of service providers across the globe. Besides remote backup, StoreGrid is also used for on premise backups of workstations and servers at various companies & universities.

Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.